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Tesco Forecasts Weather To Predict Customer Needs

Tesco, the U.K.’s largest grocery chain, is using weather-forecasting software to predicted temperature changes that influence customer needs and demand.

Tesco said the system has already predicted temperature drops during July that led to a big increase in demand for soup and hot puddings.

The computer program includes detailed regional weather reports for the whole of the UK going back five years and, crucially, what each Tesco store sold as a result of that weather.

A rise of 10C, for example, led to a 300% uplift in sales of barbecue meat and a 50% increase in sales of lettuce.

(Via The Times and Cool News)

The UK’s biggest retailer has pulled together a dedicated team of data experts who collate weather forecasts from a wide range of sources that are then analysed using unique software.

The computer program includes detailed regional weather reports for the whole of the UK going back five years and, crucially, what each Tesco store sold as a result of that weather. A rise of 10C, for example, led to a 300% uplift in sales of barbecue meat and a 50% increase in sales of lettuce.

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