Adding value by subtracting features

In an age where the media lays on the hype for gadgets and products with more, better features, it’s worth looking at some very successful innovations with fewer features:

a. Firefly Mobile

The fun phone designed from a kid’s point-of-view.  With just 5 keys, this phone keeps kids connected to the people who matter most.  Includes lights, sounds, colors, and animation.

b. Nintendo Wii

It doesn’t have the HD graphics, super-fast processor chips or DVD / Blu-ray drives of its more expensive competitors Sony PS3 and X-Box 360. A technically inferior product with a superior interface (the Nunchuck) and simpler games, targeted at non-users of video games.

c. Detergent / Skin Care products without perfume for people with allergies.

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