Favourite marketing innovation tools

"To the man who only has a hammer in his toolbox, every problem looks like a nail."

I've just compiled a list of my favourite marketing innovation tools. This includes tools for:

  • Idea generation
  • Concept writing
  • Rapid prototyping
  • Innovation
  • Decision-making
  • Branding
  • Advertising

Please give me your feedback about the tools and please write to me with suggestions about other tools which should feature in the toolkit.

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