Over-effective Media Plans?

Modern advertising should and does entertain. Some of the best advertisements are entertaining enough to make us want to watch them several times. But what if an ad is only moderately entertaining but is shown again and again? An instant coffee brand has a media plan which ensures that I see their ad at least 4 times every evening in the course of my usual TV viewing. It seems like it’s on all of my favourite channels at the same time! It’s OK to watch the first few times, but after that one gets quite sick of it!

1 Comment »

  1. […] Advertising has gotten entertaining enough today that some people actually want to watch some ads over and over again (upto a point). […]

RSS feed for comments on this post · TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: