Over-effective Media Plans?

Modern advertising should and does entertain. Some of the best advertisements are entertaining enough to make us want to watch them several times. But what if an ad is only moderately entertaining but is shown again and again? An instant coffee brand has a media plan which ensures that I see their ad at least 4 times every evening in the course of my usual TV viewing. It seems like it’s on all of my favourite channels at the same time! It’s OK to watch the first few times, but after that one gets quite sick of it!

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1 Comment »

  1. […] Advertising has gotten entertaining enough today that some people actually want to watch some ads over and over again (upto a point). […]

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