Jan Jan Chipchase writes about a new method of ethnographic research:
“Using a digital camera the participant is asked to take a photo of everything they touch for at least half a day sometimes from the moment they get up.
If you like user research data, the results are a rich orgy of the mundane (and) also yielded other interesting data such as highlighting the flow of the day, the order in which tasks were completed – people likely to pee before checking the weather in the mornings, and understanding the range of contexts where the user spends time.”

1 Comment »

  1. […] Grant McCracken has written a good article on Ethnographic Research. He makes an excellent point about the misuse of “partial ethnography”, which “disintermediates the connection between the corporation and the consumer”, allowing for the discovery of how people actually interact with their environments, with products and with others. The “Everything-I-Touch” photo diary is an example of this. […]

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