Top Five Strategies for Persuasion

Fast Company has a post about Josh Gordon's research into persuasive presentations.

The top five persuasive strategies:

  • Sharing facts: 73.5%
  • Offering a solution: 62.1%
  • Sharing a new idea: 52.8%
  • Telling a story: 51.6%
  • Changing a perception: 50.9%

The remaining practices include humor, creating excitement, audience involvement, building trust, inspiration, building a financial case, creating an emotional appeal, getting competitive, and overcoming hostility.

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