Buddha & the Marketing of Chinese Soup
Buddha Jumps Over the Wall.
Another one for the collection of great product names.
Cool News writes about this awe-inspiring Chinese soup made from quail eggs, bamboo shoots, scallop, abalone, shark fin, chicken, Jinhua ham, pork tendon, ginseng, mushrooms, and taro.
The name reflects the appeal of the soup: it is said to be so enticing that even a vegetarian monk could not restrain himself and would sneak out of the monastery (literally “jump over the wall”) to steal a taste.
Previous posts on the subject of interesting brand / product names:
Patagonian Toothfish for Lunch?
Change your Name for Success
Non-Descriptive but Effective Product Names
An online toolkit
