Two seemingly unrelated articles from MIT’s Adverlab point to the future of advertising.
”Sony Corp. has been granted a patent for beaming sensory information directly into the brain.”
– Reuters
Wired writes on emerging mind control ad technology that lots of people are dismissing as bogus science (a recent conference on neuromarketing had to be canceled due to lack of interest): “Scientists are scanning brain activity in the hopes of catching sight of the physical mechanisms that determine whether you prefer Coke over Pepsi. The nascent research, known as “neuromarketing,” could one day lead to new advertising strategies that directly stimulate hard-wired mental reflexes rather than appealing to fuzzy consumer attitudes.” It’s interesting that CalTech is already in the game.
Is another “creative art form” going to become a mechanistic, computer-driven science?
Neuromarketing said
I don’t see the creativity of advertising being compromised in the least. At best, some non-performing clunkers will be eliminated in the testing process before they drain the client’s ad budget.