Final Blog Post

For a couple of years now, I haven’t blogged very often. This is partly because it’s difficult to find fresh ideas (other than the ones I’m working on, which I can’t talk about).

In the meanwhile, I’ve discovered Twitter and Tumblr, which are more conversational and also more fun to use. So if you’d like to have a chat and discuss new ideas, you can find me on:

Tumblr: http://imaginecafe.tumblr.com
Twitter: @ReyDsilva

 

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The Silent Majority: Don’t just listen to the customers who complain

One of the cinemas we visit regularly used to sell crisp warm samosas during the interval. But the last time we went, they had taken them off the menu. When we asked why, they said they had too many complaints about the samosas being too oily or too spicy and so they had decided to stop selling them even though they used to be a top selling item.

I suppose the people who liked the samosas didn’t bother giving any positive feedback (apart from buying large quantities). Making business decisions based only on complaints from a minority of customers doesn’t make sense. Food for thought in the era of Facebook comments!

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One heck of an innovation – simultaneous launch of 19 flavours of Kit Kat in Japan

Via Springwise:
Taking a local approach to candy bars, Nestlé recently launched 19 new Kit Kat flavours in Japan that reflect food specialities of specific districts. Each flavour is sold exclusively in the region for which it was created, making the limited edition Kit Kats popular souvenirs for travellers.

The uniquely Japanese Kit Kat varieties include yubari melon and baked corn from Hokkaido island; strawberry cheesecake from Yokohama; cherries from Yamagata Prefecture; and sweet potato, blueberry and soybean from the Kanto region. Other varieties include wasabi, green tea, apple, green beans, chilli and miso. Tapping in to the Japanese tradition of sending students good luck wishes before their exams, Nestlé also launched a marketing campaign with Japan’s postal service to create “Kit Kat Mail,” a postcard-like product sold only at the post office.

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Google uses Vaporware or Futureware as a Tactic to Block Trials of the iPad

Android Tablet Prototypes Support Flash [VIDEO].

Straightforward tactic! Find the biggest missing feature (eg “Plays Flash Video”) in the early innovation and announce the launch of a new product which has that feature, hoping that enough people will hold on to their money in expectation of the new product with the missing feature included.

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Tesco Forecasts Weather To Predict Customer Needs

Tesco, the U.K.’s largest grocery chain, is using weather-forecasting software to predicted temperature changes that influence customer needs and demand.

Tesco said the system has already predicted temperature drops during July that led to a big increase in demand for soup and hot puddings.

The computer program includes detailed regional weather reports for the whole of the UK going back five years and, crucially, what each Tesco store sold as a result of that weather.

A rise of 10C, for example, led to a 300% uplift in sales of barbecue meat and a 50% increase in sales of lettuce.

(Via The Times and Cool News)

The UK’s biggest retailer has pulled together a dedicated team of data experts who collate weather forecasts from a wide range of sources that are then analysed using unique software.

The computer program includes detailed regional weather reports for the whole of the UK going back five years and, crucially, what each Tesco store sold as a result of that weather. A rise of 10C, for example, led to a 300% uplift in sales of barbecue meat and a 50% increase in sales of lettuce.

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200,000 Facebook Friends sacrificed for Burger King

233,906 to be precise.  Burger King offered Facebook users a free Whopper in exchange for “de-friending” 10 friends. 82,771 people took up the offer within a week before Facebook shut down the application citing privacy concerns.

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Nokia Phone v/s Golf Club: Entertaining Proof of Performance Advertising

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